PepsiCo, Monster Energy Co., MillerCoors and Red Bull among winners
May 4, 2015
Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.
Monster Energy drinks with services from Chromatic Technologies Inc. launched worldwide commemorative cans earmarked for the U.S. armed forces. As the cans are chilled, the color of the uniforms transition from a neutral desert camouflage color to a cold-weather arctic blue color.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!