It’s no secret that bottled water is one of the hottest beverage trends in the market. Market research firms have touted its growing market share and campaigns like first lady Michelle Obama’s Drink Up initiative is encouraging consumers to turn to the zero-calorie option.
The pop song “Sugar, Sugar” by The Archies contains the catchy line “Honey, honey, ah, sugar, sugar, you are my candy, girl, and you got me wanting you.” Although they weren’t singing about beverages, “honey, honey” is being used as a “sugar, sugar” substitute by beverage-makers and health-conscious consumers in hot and iced teas, water, and more.
For centuries, hot tea has been lauded as a healthy beverage due to its antioxidant content. These antioxidants are said to help boost metabolism and even fight cancer, according to a December 2014 report from IBISWorld, Los Angeles, titled "RTD Tea Production in the U.S."
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.