- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Pregame Beverages LLC launched Pregame: The Anti Hangover Energy Shot, which was designed to deliver an energy boost and help fight the effects of a hangover the next morning, the company says.
Health to Happiness Inc. expanded its Swedish Diet product line to include The Swedish Diet Energy Boost shots, which offer a dual functionality of weight loss and energy gain, the company says.
In October, Rockstar Inc. will add a new flavor to its line of Rockstar Punched energy drinks.
Many beverages provide a single function of refreshment and have achieved success in doing so.
The Hain Celestial Group launched a new line of all-natural energy shots featuring green tea.
New York Spring Water Inc. launched VBlast Gator Pit Energy Formula, a sugar-free, taurine-free energy drink with B-complex vitamins, natural flavors and spring water.
Pinnacle Drinks launched SoReal beverages, which were formulated to provide energy, hydration, recovery and wellness to consumers.
Red Bull USA will launch three new flavored energy drinks called Red Bull Editions in March 2013.
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