- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Odwalla to roll-out PlantBottle, Muscle Milk goes to college and V8 freshens up. FRS Co., Foster City, Calif., has enhanced its FRS Healthy Energy ready-to-drink beverages with a new look.
Eruption Effervescent Energy launched a new, all-natural energy supplement in the form of a powder.
Anheuser-Busch InBev (AB InBev), New York, and energy solutions provider GE, Fairfield, Conn., have formed a strategic alliance to develop innovative manufacturing solutions that are designed to drive energy efficiency and water savings in existing and “greenfield” AB InBev facilities across China.
Shadow Beverages and Snacks introduced three new flavors of WheyUP: Orange, Berry and Grape.
Corona, Calif.-based Monster Energy Co. launched the Monster Energy Ultimate Intern Search to fill two newly created intern positions. The Monster Energy Ultimate Intern Search will award two individuals a compensation package worth more than $15,000 and the opportunity to work directly with athletes, music artists, celebrities and the Monster Energy staff at major national sports and entertainment events across America, including X-Games 18, the Vans Warped Tour 2012, and the Street League DC Pro Tour fueled by Monster Energy, during the summer.
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