McDonald’s and Kraft Foods, Northfield, Ill., are giving coffee lovers a new way to enjoy their favorite cup of java in the comfort and convenience of their own homes McCafé packaged coffee is available in grocery, mass merchandise, club and drug retail locations across the United States.
Campaign supports new packaging, logo, product varieties
April 14, 2014
Maxwell House, a coffee brand of Northfield, Ill.-based Kraft Foods Group Inc., is redefining its 121-year-old brand to re-ground America in what is truly good about coffee, the brand says. As consumers seek products and experiences that are described as “awesome,” “amazing,” or “incredible,” Maxwell House is aiming to make itself more relevant to a new generation of coffee consumers by reminding people just how good “Good” is, it says.
Mio Energy to add Acai Berry Storm and Tropical Fusion flavors
February 18, 2014
Northfield, Ill.-based Kraft Foods Group released its 2014 Innovations Hot List infographic. The infographic details trends and new products from the company including the new Mio Energy Acai Berry Storm and Tropical Fusion flavors.
Gevalia, a brand of Northfield, Ill.-based Kraft Foods Group Inc., announced the introduction of its single-serve, café-style coffee beverages for use in the Keurig K-Cup brewer, a product of Green Mountain Coffee Roasters, Waterbury, Vt.
It’s amazing how much can change in a year’s time. As our staff began compiling Beverage Industry’s list of the Top 100 beverage companies (page 24), I realized the magnitude of changes that have taken place in the beverage realm within the last year.
Kraft Foods Inc., Northfield, Ill., and SodaStream International Ltd., Airport City, Israel, formed a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavors for use with the SodaStream soda-making system.
In the next step toward launching two public companies, Northfield, Ill.-based Kraft Foods Inc.’s board of directors announced the appointments of the chairmen and chief executive officers of the future global snacks and North American grocery companies.