Articles Tagged with ''Pernod Ricard USA''

Pernod Ricard USA expands spirits marketing team

Team to be led by Pierre Berard, former director of marketing for Pernod Ricard China

New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.


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Campo Viejo launches Capture the Vibrancy contest

They say a picture is worth 1,000 words, but this month it could be worth a trip to Spain thanks to Pernod Ricard USA’s Campo Viejo Spanish wine brand.


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Malibu rum gets a style upgrade

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.


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Absolut Vodka launches design contest for Chicago-themed bottle

Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, is collaborating with the online art community Threadless to host a challenge to create Chicago-themed artwork for the next limited-edition bottle in Absolut’s city-inspired series.


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Marketing: New advertising programs, products and charity campaigns aim to attract consumers

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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Malibu Island Spiced

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced its first low-calorie spiced rum under the Malibu name.


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Beverage companies send aid after Hurricane Sandy

In the aftermath of Hurricane Sandy, a two-day superstorm that left a trail of destruction in New York, New Jersey and Connecticut including snow storms, floods, power outages, fires, billions of dollars in property damage and an estimated 110 U.S. deaths to date, according to a Nov. 4 article on CNN.com, beverage companies are doing their part to send relief aid to the affected Northeast communities.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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