Articles Tagged with ''Mountain Dew''

Mountain Dew evolves Green Label platform

Partnership with Complex Media creates online destination for youth culture

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.


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Brantley Gilbert gives Mountain Dew new tune

Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.


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Marketing: New advertising programs, products and charity campaigns aim to attract consumers

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.


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PepsiCo launches new morning beverage

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion.


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Mountain Dew’s new interactive cans

 Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.  


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Mountain Dew brings back Double XP promotion in anticipation of Halo 4

Purchase, N.Y.-based PepsiCo brands Mountain Dew and Doritos announced the return of their Double XP promotion as part of the Nov. 6 launch of the Halo 4 video game. Double XP provides fans with unique opportunities to experience the next installment of the gaming saga, the companies say.


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Lights, camera, action

 The next phase of Mountain Dew and Lil Wayne’s DEWeezy campaign is in the hands of the fans.  


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Mountain Dew Johnson City Gold

In mid-August, PepsiCo will begin testing a new malt-flavored soft drink under the Mountain Dew brand name.


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Mountain Dew debuts exclusive ‘Dark Knight Rises’ content

Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.


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Mountain Dew partners with ‘The Dark Knight Rises’

Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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