Articles Tagged with ''Mountain Dew''

Bottler of the Year: Pepsi-Cola Bottling Co. of Luverne

Pepsi distributor's focus on customer service is key to success

On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.


Read More

PepsiCo Americas Beverages pushes forward with innovations

New beverages, fountain systems designed with customers, consumers in mind

Among the iconic, long-standing TV programs that Americans tune in to, one factor can be vital to their longevity: evolution. In “The Simpsons,” Lisa goes from always wanting a pony as a pet to being a vegetarian and a mini-activist, whereas Walter White went from being a desperate chemistry teacher to a drug lord in “Breaking Bad.”


Read More

Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


Read More

Mountain Dew brings exclusive Taco Bell soda to retail

Mtn Dew Baja Blast will be available in bottles and cans for a limited time starting May 5

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., will make its Mtn Dew Baja Blast carbonated soft drink available at retail for the first time.


Read More

Mountain Dew teams up with new X-Men movie for campaign

Fan-focused international campaign will reach consumers in nearly 30 countries

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.


Read More

Kickstart by Mountain Dew Black Cherry and Limeade

After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.


Read More

Taco Bell embarks on largest beverage menu expansion in its history

Quick-service restaurant leverages PepsiCo partnership with six new offerings

Taco Bell Corp., a subsidiary of Louisville, Ky.-based Yum! Brands Inc., announced that it has taken its PepsiCo partnership to the next level by introducing six new beverage offerings.


Read More

PepsiCo takes Mountain Dew Kickstart from day to night

New flavors target nighttime drinking occasion

PepsiCo, Purchase, N.Y., added two flavors to its Kickstart by Mountain Dew portfolio in order to target a new drinking occasion.


Read More

Innovations of the Year 2013

Beverage Industry's 2013 list of industry-changing brands

In the technology world, one of the first things that might come to people’s minds when they hear the word “innovation” is Apple.


Read More

Mountain Dew, Doritos to host Every 2 Minutes auctions

Brands give fans the chance to bid for Xbox One systems

This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.


Read More

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe

Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!