Packaging supports Answer Call of the Wild 360-degree campaign
October 14, 2016
Mountain Dew announced that as a part of its Answer Call of the Wild campaign, the brand released its fifth series of camouflage packaging. In partnership with Lost Camo, bottles and cans of Mountain Dew will feature a camouflage design for a limited time.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow, the company says.
Citrus, dark-fruit flavored CSD to be permanent variety
July 18, 2016
For the past three months, consumers have engaged in a passionate election: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW Baja Blast or MTN DEW Pitch Black, two specialty flavors that developed cult followings over the years, the company says.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.
In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.
Original and Mountain Dew Code Red to feature Russell Westbrook
December 15, 2015
To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.
Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.