Articles Tagged with ''Gatorade''

2014 State of the Industry: Sports and protein drinks

Sports drinks work to maintain market share
July 11, 2014

After a strong growth period, the sports drink category is facing competition from brands outside the category.


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Gatorade’s ‘Unreal Around the World’ contest seeks dedicated soccer players

Five winners will visit soccer clubs around the world as part of ultimate sporting experience
May 13, 2014

Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.


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Sports drinks expand offerings into new formats

Liquid concentrates offer convenient sports drinks functionality
May 12, 2014

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.


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2013 State of the Industry: Sports & protein drinks

New players join the sports drinks team
July 10, 2013

Although sports drinks are commonly marketed for their hydration and workout recovery benefits, some consumers also are looking for low-calorie options, according to Chicago-based Mintel.


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PepsiCo reports full-year, Q4 2012 results

February 14, 2013

PepsiCo, Purchase, N.Y., reported core earnings per share of $1.09 for the fourth quarter of 2012 and $4.10 for the full year, with organic revenue growth of 5 percent for both the quarter and the full year. Overall, the company reported net revenue of approximately $20.2 billion for the quarter and $66.5 billion for the year. Its beverage division reported net revenue of approximately $6.3 billion for the quarter and $22.4 billion for the year.


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2012 State of the Industry: Sports Drinks

July 18, 2012

 Sports and protein drinks are transitioning from being separate categories into one overall sports performance market, experts say.  


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PepsiCo renews partnership with NFL

September 6, 2011

PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.


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Sports drink sales get into shape

July 12, 2011

With platforms geared toward athletic enthusiasts, sports drinks experienced a resurgence in sales. The total category increased 14.9 percent to more than $3.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Non-aseptic bottled sports drinks made up most of the category with more than $3.8 billion in sales and a 14.6 percent increase, SymphonyIRI states.  


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Sports Drinks Experience Resurgence

Rebranding and the emergence of no- and low-calorie varieties lead to rebound.
May 16, 2011
Rebranding of category leading products as well as no- and low-calorie varieties has helped the sports drink market rebound in dollar sales as well as unit sales.
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New Product Development Supplement: New beverage formulation trends

September 10, 2010
New product introductions are up so far for the year, find out what categories and new product claims are most popular.
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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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