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Check out Beverage Industry’s May digital edition
Read about the sports and protein drink categories, the liquid supplement market and more in this issue!

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Svedka launches colorful advertising campaign

Miller Lite selects winners of its Miller Time Internship

7-Eleven gives away free Mio

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Sports and protein drinks share the glory

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Sports and protein drinks share the glory

Refreshing the carbonated soft drink category

Up Close With: RealBeanz

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Fruit2O launches app to help fans dial back social media over-sharing

Silk beverage brands receive non-GMO verification

Coconut water finds a home in the beverage market

Alcohol raises the bar in on-premise channels

Natural Products Expo West sets new record

Beach Haus Cruiser IPA

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Superfruits expand beyond exotic varieties

Nutrient levels highlight more fruits under superfruit umbrella
January 12, 2012
By Jessica Jacobsen
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Better-for-you beverages continue to appeal to consumers, and beverage companies continue to find ways to address that trend. According to Chicago-based Mintel Group Ltd.’s “Juice and Juice Drinks” report, 5 percent of launches from January to June 2011 contained antioxidants, which represents a 1 percent increase from the previous period. The report adds that many launches sourced their antioxidant content from superfruits such as acai berries, blueberries, cranberries and pomegranates.
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Golazo All Natural Sports Hydration

Golazo All Natural Sports Hydration

February 13, 2012
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Created in conjunction with a sports dietician, Golazo Inc.’s Golazo All Natural Sports Hydration is a Latin-inspired line of sports drinks.


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Coco Cafe

New categories on the horizon

Analysts identify emerging beverage trends
March 12, 2012
By Stephanie Cernivec
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In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.
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Joia products

Expo West spotlights emerging products

April 13, 2012
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Natural Products Expo West hosted more than 2,000 exhibiting companies and in excess of 60,000 attendees March 8-11 in Anaheim, Calif. Among the exhibitors were about 540 new companies, according to the trade show.
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CocoZona Espresso

CocoZona Espresso

April 30, 2012
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Arizona Beverage Co. added a caffeinated twist to its CocoZona coconut water with the introduction of CocoZona Espresso.


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coconuts

Coconut craze expands across categories

May 14, 2012
By Jennifer Zegler
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 The fictional personal ad in the song “Escape” famously seeks someone who likes piña coladas.  


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PowerCoco

PowerCoco

June 15, 2012
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PowerCoco is a natural low-calorie, low-sugar sports drink that combines coconut water with electrolytes.


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Coco Breve

Coco Brevé

July 4, 2012
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MillerCoors launched Coco Brevé, a flavored malt beverage made with all-natural coconut water.


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sports2

2012 State of the Industry: Sports Drinks

July 18, 2012
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 Sports and protein drinks are transitioning from being separate categories into one overall sports performance market, experts say.  


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Coco Motion

Coco Motion

August 2, 2012
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Taste Nirvana International Inc. launched Coco Motion, an all-natural beverage that combines coconut water with coconut nectar, lime and sea salt.


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Jim Koch

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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