Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors.
Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.
Juvee Peachy Mangopuff available exclusively on commerce platform
September 8, 2023
Gopuff, Philadelphia, and Juvee, an energy drink created by Sam Keene and Matt “Nadeshot” Haag, founder of 100 Thieves, a premier gaming organization and lifestyle brand, announced the launch of their co-branded flavor, Peachy Mangopuff.
New products to launch exclusively at GNC ahead of WWE SummerSlam
July 27, 2023
Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.
Limited-edition energy drink to hit shelves this summer
July 11, 2023
Louisville, K.Y.-based Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced its partnership with entrepreneur and celebrity Kim Kardashian. The collaboration, Alani by Kim K, features an exclusive, limited-edition energy drink called "Kimade," which offers a refreshing twist on a classic flavor, Strawberry Lemonade.
Red Bull exclusively released its Red Bull Racing Cans at U.S. locations of convenience store chain Circle K. The cans feature racing champion Max Verstappen and teammate Sergio Perez.
HELL A.I. set to launch in more than 60 countries worldwide starting this summer
July 6, 2023
HELL ENERGY, Budapest, Hungary, unveiled its first energy drink entirely powered by artificial intelligence (AI). Every aspect of the energy drink has been crafted by advanced AI systems from the design, recipe, tasting and taste evaluation, predictive intelligence, security measures and marketing elements, the company says.
Remedy Drinks announced the launch of its new Berry Blast Energy and Tropical Twist Energy that deliver an organic, and all-natural energy drink option.
Limited-edition drink also available in slush form at select SONIC restaurants
April 3, 2023
Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.