Articles Tagged with ''Heineken''

Heineken releases city-themed six-pack

New packaging design encourages consumers to explore their cities
July 16, 2014

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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Beverage brands design special-edition packages for summer

Big Red Soda partners with "Transformers" movie, Riunite wine goes patriotic for charity
July 16, 2014

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day
May 16, 2014

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


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Heineken unveils ‘Open Your Summer’ promotion

Beer brand launches 6 limited-edition, city-themed labels
May 15, 2014

White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.


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Heineken phases out original Strongbow Hard Cider recipe with new flavors

Strongbow Gold Apple, Honey & Apple varieties also showcase new look
March 21, 2014

White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.


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Heineken releases 8.5-ounce slim cans

March 14, 2014

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.


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Mexican beers dominate imported beer growth

Dos Equis', Corona's aggressive marketing connects with fans
March 10, 2014

As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.


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Brands move out of beverage zone with new collaborations

Heineken releases limited-edition jeans, Gruppo Campari launches 2014 calendar
January 15, 2014

Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.


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Heineken launches new global responsibility campaign

‘Dance More, Drink Slow’ movement involves Dutch DJ Armin van Buuren
January 6, 2014

Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.


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Heineken launches limited-edition holiday 12-pack

November 15, 2013

Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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