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Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
The Brewers Association (BA), Boulder, Colo., released its 2013 Beer Style Guidelines. This year’s edition defines two new beer styles and includes updated descriptive text for virtually all of the 142 included beer styles, BA says. The collaborative effort behind the 2013 version incorporates more than 100 suggestions from U.S. and international beer judges and experts, brewers and beer lovers, it adds.
In 2012, the total U.S. beer market grew by 1 percent; however, craft beer grew 15 percent in volume and 17 percent in dollar sales, representing a total barrel increase of nearly 1.8 million, according to preliminary data from the Brewers Association, Boulder, Colo.
The Oskar Blues Brew School, Brevard, N.C., announced that its first 20 students are preparing to take the General International Beer and Distribution Certification exam in a few weeks. One of those students has already been offered, and accepted, the position of assistant brewer at Oskar Blues’ North Carolina brewery.
With a title like chairman of the party, Josh Deth of Revolution Brewing has a tall order to fill. The Chicago-based craft brewery went from operating solely as a brewpub to opening a brewery for its consumer packaged goods (CPG) business last spring, but the idea of Revolution Brewing began much earlier than that.
With the launch of Helles Golden Lager, Sly Fox Brewing Co. utilized the 360 End beverage can technology developed by Crown Holdings Inc.
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