Holland, Mich.-based New Holland Brewing Co. announced a collaboration with Carhartt, a Dearborn, Mich.-based work wear brand, to brew a craft beer in honor of the clothing manufacturer’s 125th anniversary. The new brew will pay tribute to the hard-working people who wear Carhartt clothing, the companies say.
Beer and wine producers represent a growing segment of the beverage industry today. According to the Brewers Association, Boulder, Colo., the number of breweries in the United States is at a 25-year high, with this growth attributed to the popularity of craft beers across every demographic. Craft beers include those produced by small- and medium-sized breweries as well as by large, well-known producers that have introduced a wide variety of specialty artisanal beers to meet consumer demand.
After Colorado home brewer Jeff Lebesch returned from a trip across Europe on his “fat tire” mountain bike in 1989, he began brewing an amber beer called Fat Tire in the basement of his Fort Collins, Colo., home.
Back for its third year, Saugatuck Brewing Co.’s Neapolitan Milk Stout winter seasonal features the same taste of a dry stout with added flavors and aromas of Neapolitan ice cream but in new packaging, the company says.
California, Texas and New York among top-grossing states for craft beer
December 16, 2013
According to a new analysis by the Brewers Association (BA), small and independent American craft brewers contributed $33.9 billion to the U.S. economy in 2012. This figure is derived from the total impact of beer brewed by craft brewers as it moves through the three-tier system, as well as all non-beer products that brewpub restaurants sell.
Brewery Ommegang, a brand of Duvel Moortgat, released its second beer in a collection inspired by HBO’s “Game of Thrones” series. Take the Black Stout honors the show’s Men of the Night’s Watch, who protect the Seven Kingdoms from White Walkers and Wildlings who live beyond the Wall.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!