A common expression in marketing is “Sell the sizzle, not the steak.” Although the consumer might need food for sustenance, it’s the sound of the sizzle that makes them want a steak instead of a peanut butter and jelly sandwich.
Deschutes Brewery’s bottles, cartons and tap handles now sport a new, updated look designed to better reflect the quality of the beer inside while increasing shelf presence and display impact, the company says.
Jim Koch offers insights for building a career, launching successful business
September 29, 2015
Jim Koch, founder of The Boston Beer Co., Boston, brewer of Samuel Adams beers is writing a book titled “Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.” Based on more than 30 years of experience as a business owner and brewer, Koch offers insights into the ride from scrappy start-up to thriving public company, according to New York-based Macmillan Publishers. His business model and recollections offer counterintuitive lessons that entrepreneurs and drinkers can apply to business and to life, it adds.
Anyone who knows me well knows my affection for documentary films. Almost every weekend I can be found combing through Netflix to find something new to learn. Just recently a 2011 documentary titled “Ken Burns: Prohibition” caught my eye.
Galena Brewing Co. expanded its packaging lineup to include three beers in Rexam 16-ounce cans — Anna Belle’s IPA, a ruby beer with a burst of hop flavors and aromas paired with a malt backbone; Farmer’s Blonde Ale, a light ale; and Fevre River Ale Hefeweizen, a classic Bavarian style wheat beer with a medium to heavy mouth feel, the company says.
Limited-edition craft beer a part of the Samuel Adams Brewing the American Dream program
September 14, 2015
Samuel Adams, a brand of Boston-based The Boston Beer Co., released Time Hop Porter, a limited-edition hopped porter brewed with San Diego-based ChuckAlek Independent Brewers. The collaboration beer is the culmination of a year-long program, Samuel Adams Brewing the American Dream Brewing and Business Experienceship, which annually provides one craft brewer with hands-on brewing and business coaching, the company says. Sam Adams established the program to help small-craft breweries get a leg-up in the industry, it adds.
In 1976, the United States was celebrating its bicentennial, the National Basketball Association and the American Basketball Association agreed to a merger, and the CN Tower was built in Toronto, making it the tallest free-standing land structure at the time.