Minds + Machines Pioneer Program enables craft brewer to create targeted online presence
December 9, 2014
Fort Collins, Colo.-based craft brewer New Belgium Brewing Co. joined the Minds + Machines Pioneer Program for .beer URLs. New Belgium will be one of the first breweries to use and promote the .beer domains, which include newbelgium.beer, nbb.beer, sour.beer, find.beer and more.
AB InBev subsidiary to host release events in nine cities
November 26, 2014
On Friday, Nov. 28, Chicago-based Goose Island Beer Co. will release its Bourbon County Brand Stout (BCBS) line of barrel-aged beers through special beer-centric Black Friday events in nine cities including Boston; Chicago; Dallas; Philadelphia; Phoenix; San Francisco; Los Angeles; and Jacksonville, Fla. Black Friday has become a beer drinker’s holiday and a true reminder that good things come to those that wait, according to the brand of Anheuser-Busch InBev (AB InBev), Leuven, Belgium.
San Diego-based Green Flash Brewing Co. announced that it has acquired Alpine Beer Co., also of San Diego. Green Flash Founders Mike and Lisa Hinkley and Alpine Beer Founders Pat and Val McIlhenney noted that the merger will allow the breweries to join forces to share resources, knowledge and experience.
More than 20,000 attendees from 60-plus countries were in attendance at this year’s National Association of Convenience Stores (NACS) Show, which took place Oct. 7-10 at the Las Vegas Convention Center in Las Vegas.