New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.
For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.
BA reports 18 percent rise in volume for craft brewers
March 16, 2015
The Brewers Association (BA), Boulder, Colo., released 2014 data about the growth of U.S. craft brewing. For the first time, craft brewers reached double-digit (11 percent) volume share of the marketplace, the association reports.