- THE MAGAZINE
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- BEVERAGE R&D
Dundee Brewing Co., a brand of Rochester, N.Y.-based North American Breweries, rolled out its summer seasonal beer, Dundee Summer Wheat, in 12-ounce cans. The American-style Hefeweizen beer is the first beer in Dundee’s lineup to be packaged in cans, the company says. Dundee Brewer Jim McDermott announced that the brewery is joining the “craft can revolution,” and that the cans preserve the beer’s freshness, quality and authenticity as well as offer portability. Dundee Summer Wheat will be available in 12-pack can packages as well as six-packs of bottles.
The beer category showcased a mixed bag of results as the industry saw prices increase and case sales decrease. Consumer preferences seemed to change compared to last year as some domestic below-premium brands saw sales decrease, while imported beers saw high points from a few particular brands.
The Abita Brewing Co., New Orleans, announced its plans to offer three of its flagship beer varieties in cans by early 2012.
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