Rainforest Beverages LLC will launch new flavors and packaging for its Rainforest brand of antioxidant soft drinks July 1. Rainforest drinks are 100 percent all natural and come in the following flavors: Natural Cola, Citrus and Tropifruit. Previously available in Natural Cola, Citrus and Tropifruit varieties are new to the line and also contain superfruits sourced from the rainforest. The new 12-ounce cans feature a red background instead of a black background to prevent any association with energy drinks, the company says. They also were designed to build brand presence and differentiation on shelf. Each variety contains a number of antioxidants and vitamins.
AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
The June 2013 Beverage Industry includes a cover story on Tenth and Blake Beer Co., as well as articles about MillerCoors and the Top 100 beverage companies of 2012. Check it out today!
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