- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
The juice and juice drinks market saw new products that combined flavors and explored sweetener profiles. Minimal growth took place in both the shelf-stable bottled juice and juice drinks category as well as refrigerated juice and juice drinks, an upside compared to last year’s slight decrease for bottled juices and relatively flat sales for refrigerated offerings.
Campbell Soup Co. entered the carbonated beverages segment with the launch of V8 V-Fusion Sparkling juice drinks.
Campbell Soup Co., Camden, N.J., outlined its progress on current growth strategies and its plans to return to growth in fiscal 2013 at a meeting with investors this morning.
Campbell Soup Co. expanded its V8 100 percent vegetable juice line with the introduction of V8 Hint of Lime and V8 Hint of Black Pepper.
Campbell Soup Co. launched V8 V-Fusion juice drink boxes, which offer a convenient, on-the-go way to consume vegetables, the company says.
Campbell Soup Co., Camden, N.J., and SodaStream International Ltd., Airport City, Israel, announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system.
Camden, N.J.-based The Campbell Soup Co. reported a sales increase of 10 percent, with an organic sales increase of 1 percent, reaching $2.3 billion in the second quarter of the 2013 fiscal year. In addition, the company reported a 5 percent increase in adjusted earnings before interest and taxes (EBIT) including its acquisition of Bolthouse Farms.
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