Articles Tagged with ''Anheuser-Busch''

Anheuser-Busch’s Oculto

Anheuser-Busch launched a new beer, Oculto, inspired by and brewed for nightlife. “Oculto,” which means “hidden,” or “waiting to be found,” in Spanish, combines the social invitation of beer with the exciting nature associated with tequila, the company says.


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Bud Light Mixxtail

Anheuser-Busch's Bud Light brand launches Bud Light Mixxtail cocktail-inspired product line featuring Hurricane, Firewalker and Long Island varieties.


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Consumers plan to celebrate Super Bowl XLIX responsibly

Anheuser-Busch-sponsored survey reveals consumers are planning ahead to get home safely

As the exclusive beer sponsor for Super Bowl XLIX, St. Louis-based Anheuser-Busch announced the results of a recent survey conducted on its behalf by Harris Interactive, Rochester, N.Y., that show deeper insights about consumers' Super Bowl XLIX plans and drinking decisions. According to the survey results, 73 percent of Americans of legal drinking age plan to watch Super Bowl XLIX, and, of those who plan to drink at Super Bowl parties, 71 percent will make plans to get home safe in advance.


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Shopper's viewpoint could help CPG brands, retailers

Nielsen emphasizes product connections to increase retail sales

Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.


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The Best Packages of 2014

Readers name Cascade Ice's can-sized bottle as top package

According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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