Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced it will invest more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. These investments will support growth of its brands and reinforce the beer company's commitment to the U.S. communities where it operates through local spending and jobs, the company says. The beer company plans to spend an estimated $850 million on brewery- and packaging-expansion projects, $220 million on product innovation initiatives, and $720 million in sustaining and increasing efficiency of its existing footprint, it adds.
Anheuser-Busch launched a new beer, Oculto, inspired by and brewed for nightlife. “Oculto,” which means “hidden,” or “waiting to be found,” in Spanish, combines the social invitation of beer with the exciting nature associated with tequila, the company says.
Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.
Anheuser-Busch-sponsored survey reveals consumers are planning ahead to get home safely
January 27, 2015
As the exclusive beer sponsor for Super Bowl XLIX, St. Louis-based Anheuser-Busch announced the results of a recent survey conducted on its behalf by Harris Interactive, Rochester, N.Y., that show deeper insights about consumers' Super Bowl XLIX plans and drinking decisions. According to the survey results, 73 percent of Americans of legal drinking age plan to watch Super Bowl XLIX, and, of those who plan to drink at Super Bowl parties, 71 percent will make plans to get home safe in advance.
Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!