Articles Tagged with ''millennials''

E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
March 14, 2014

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
February 14, 2014

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Jamba Juice studies green juice segment

Survey finds consumers are concerned about taste
February 11, 2014

Jamba Juice Co., Emeryville, Calif., announced the first results of a three-part survey about freshly squeezed juice. The survey, conducted by Palo Alto, Calif.-based YouGov, polled a representative national sample of more than 2,200 Americans and revealed their views on juice and, in particular, how their perspectives on green juice vary.


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Premium alcohol boosts on-premise sales

Consumers are 'drinking less but drinking better,' Technomic reports
January 15, 2014

Although consumers continue to control their spending on-premise, thereby slowing growth in the channel, premium adult beverages are bringing momentum to the segment, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report.


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NCA tracks coffee consumption by generation

Survey shows total category consumption highest among mature consumers
September 26, 2013

The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.


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Beverage formulations to alleviate generational health concerns

Defining the preferences of boomers, Xers and millennials
August 16, 2013

In The Who’s 1965 rock song “My Generation,” the group sang about how older generations did not seem to understand its generation. Today, beverage research and development (R&D) experts are trying to change this notion by better understanding generational demographics for baby boomers, Generation Xers and millennials (also known as Generation Y) and formulating products that fit their nutritional and lifestyle needs.


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Five things to know about millennials

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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A bouquet of wine selections

Wine-makers use marketing to simplify consumer choices.
March 11, 2013

“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”


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Alcohol raises the bar in on-premise channels

February 11, 2013

 Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.  


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Acronym GR8 Red Wine

October 24, 2012

Winery Exchange Inc. launched Acronym GR8 Red Wine, which is a red blend dominated by Pinot Noir and Syrah varietals.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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