The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the 52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.
Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.
Wild Flavors presents its newest innovation: Vegeceuticals. Created with proprietary extraction technology, Vegeceuticals deliver the healthy halo of vegetables to a wide range of beverages and food, the company says.
Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.
As companies continue to position bottled water as a healthier refreshment, the category saw sales rebound across segments leading to an overall category boost of 2.9 percent for more than $7.7 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.
Thousands of people flocked to Times Square for yoga sessions, health and wellness talks, music and tranquility for the Lucy Summer Solstice in Times Square event on June 21, which featured Sydney-based Balance as the official beverage sponsor of the event. Packaged in a biodegradable and recyclable bottle, Balance Mind is a non-flavored, enhanced water that features the functional benefits of focus and concentration.