A new campaign from Nestlé Waters North America enabled consumers to ask the “Fountain of Electrolytenment” questions and receive answers written in water.

 The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the  52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.  

A child informing a parent whether or not something is cool might not be an occurrence so rare that it inspires a business plan, but when Rose Cameron’s two sons told her they did not want to drink water because it was boring, the former marketing executive set out on a mission. 

In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. 

 A brand of Danone, Evian Natural Mineral Water carries on its celebration of youth and purity with the release of the newest addition to its limited-edition bottle collection by American designer Diane von Furstenberg.  

 Famous Mineral Water Co.’s brand Crazy Water hosted its 33rd annual Crazy Water festival last month to celebrate the history of Mineral Wells, Texas, and its acclaimed natural mineral water, which was believed to treat health maladies when it was discovered in the late 1800s, it says.  

Nestlé Waters North America (NWNA), Stamford, Conn., announced that its current president and chief executive officer, Kim Jeffery, plans to step down from that position after 34 years with the company, including 20 years in that role, to assume a non-executive chairman position effective Feb. 1, 2013.

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  

 Icelandic Water Holdings ehf, the makers of Iceland Glacial natural spring water, launched a new home delivery system.