Nestlé Waters North America (NWNA), Stamford, Conn., announced that its current president and chief executive officer, Kim Jeffery, plans to step down from that position after 34 years with the company, including 20 years in that role, to assume a non-executive chairman position effective Feb. 1, 2013.
Famous Mineral Water Co.’s brand Crazy Water hosted its 33rd annual Crazy Water festival last month to celebrate the history of Mineral Wells, Texas, and its acclaimed natural mineral water, which was believed to treat health maladies when it was discovered in the late 1800s, it says.
A brand of Danone, Evian Natural Mineral Water carries on its celebration of youth and purity with the release of the newest addition to its limited-edition bottle collection by American designer Diane von Furstenberg.
Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!