Articles Tagged with ''contest''

5-Hour Energy launches non-alcohol mixology contest

“Yummification” video contest asks fans to mix energy shots with an everyday beverage

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.


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Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


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Gatorade’s ‘Unreal Around the World’ contest seeks dedicated soccer players

Five winners will visit soccer clubs around the world as part of ultimate sporting experience

Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.


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Mountain Dew brings exclusive Taco Bell soda to retail

Mtn Dew Baja Blast will be available in bottles and cans for a limited time starting May 5

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., will make its Mtn Dew Baja Blast carbonated soft drink available at retail for the first time.


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Big Red partners with ScoreBig.com for basketball contest

Winner will receive an all-expenses-paid trip to NCAA Final Four weekend

Austin, Texas-based Big Red Inc. partnered with scorebig.com to give away thousands of dollars in ticket vouchers to Big Red fans.


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Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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Red Bull gives fans the wings to fly

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


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Pepsi releases Beyoncé ‘Dance for a Chance’ super fan video

Eight winners received VIP concert passes, meet-and-greet with the pop star

Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”


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Pepsi invites fans to ‘Dance for a Chance’

Campaign gives fans the chance to star in ‘super fan’ video

Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.


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Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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