One of the top reasons shoppers buy JUICES is for their better-for-you attributes, Sarah Theodore, global drinks analyst at Mintel, Chicago, told Beverage Industry in January.  

For the first time in more than 15 years, the U.S. Department of Agriculture (USDA) announced new standards for school meals, including beverages. 

The Coca-Cola Co. expanded its Fuze lineup to include naturally flavored teas and juice drinks.

Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.

Lakeville-Middleboro, Mass.-based Ocean Spray North America launched two new variations of its flagship cranberry juice cocktail: Ocean Spray Low Tart Cranberry Juice Cocktail and Ocean Spray 2/3 Less Sugar Cranberry Juice Cocktail. Both juice drinks pair the health benefits of cranberry with the great taste consumers have come to expect from Ocean Spray, the company says.

PepsiCo, Purchase, N.Y., announced the opening of a new food and beverage innovation center in Shanghai. The state-of-the-art, Leadership in Energy and Environmental Design (LEED) facility, which is PepsiCo's largest research and development (R&D) center outside of North America, will serve as a hub of new product, packaging and equipment innovation for PepsiCo's businesses throughout Asia.

Honest Tea, a subsidiary of The Coca-Cola Co., updated the graphics for its Honest Kids fruit juice lineup.

Suja released a line of same-named juices, lemonades and milks that are 100 percent organic, raw, non-genetically-modified-organism (GMO) verified and unpasteurized.

Direct Refreshments LLC launched Splendid Blend, an all-natural mixture of orange juice and cranberry juice.

Raw Foods International LLC added Raaw Strawberry Purple Carrot to its line of all-natural juices.