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The Fave Juice Co. launched Fave all-natural 100 percent fruit and vegetable juices.
Jamba Juice, Emeryville, Calif., announced the launch of its new juice blends platform. Three new juice blend beverages will be available March 13 in more than 700 stores. The platform was designed to complement Jamba Juice’s existing fresh-squeezed carrot, orange and wheatgrass juice offerings.
Starbucks Coffee Co. launched Starbucks Refreshers sparkling ready-to-drink beverages made with real fruit juice and green coffee extract, which comes from 100 percent Arabica coffee beans.
PepsiCo, Purchase, N.Y., will introduce new varieties to its low-calorie Tropicana Trop50 brand next month, including a Red Orange variety and a line of juice-and-tea combinations.
Good Karma Beverage Inc. introduced a line of aloe vera juice drinks with pulp under the It’s the Sun brand name.
Caribou Coffee Co. Inc., Minneapolis, introduced six new all-natural sparkling teas and juices as well as 64-ounce growlers at its coffeehouses.
Campbell Soup Co. entered the carbonated beverages segment with the launch of V8 V-Fusion Sparkling juice drinks.
Rica juice drinks, a popular line of juice drinks in the Caribbean imported by Global Trade Bridge Corp., made its debut in the United States.
Campbell Soup Co., Camden, N.J., has entered into an agreement to acquire Bolthouse Farms, Bakersfield, Calif., from a fund managed by private equity firm Madison Dearborn Partners LLC for $1.55 billion in cash.
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