Antioxidants, prebiotics, probiotics, electrolytes, fiber — whichever attribute it is, consumers have come to expect their beverages to feature a functional aspect. As the macrotrend of better-for-you and functional beverages continues to thrive, more products are being launched that target consumers’ digestive health concerns.
New content launched to cultivate probiotic innovation in food and beverage markets
April 15, 2016
In an effort to cultivate probiotic innovation in the functional food and beverage markets, Ganeden Inc., Mayfield Heights, Ohio, has announced it is seeking submissions for its Probiotic Innovation Jumpstart, an entrepreneurial program designed to help companies launch new products containing probiotics, the company says.
Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.
Shake360 program aimed at consumers interested in optimal nutrition, healthy eating
March 1, 2016
Fort Washington, Pa.-based Nutrisystem, a provider of weight-management products and services, announced the launch of a new program, Shake360, to address a growing consumer segment interested in optimal nutrition and clean eating, the company says.
Grab&Go probiotic drinks available in three varieties
October 27, 2015
Boulder, Colo.-based NextFoods’ GoodBelly releasedits new Grab&Go probiotic drinks. GoodBelly’s new 15.2-ounce beverages tout the same probiotic strain used in the brand’s existing lineup, Lactobacillus plantarum 299v (LP299V), it says.