Odwalla to roll-out PlantBottle, Muscle Milk goes to college and V8 freshens up.  FRS Co., Foster City, Calif., has enhanced its FRS Healthy Energy ready-to-drink beverages with a new look.

NextFoods added two flavors to the GoodBelly line of family-sized quarts.

Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., opened a new retail store in downtown Seattle just four months after opening its first flagship location in Bellevue, Wash. Additional stores in Seattle and San Francisco will open this fall.

For brands with a rich history, the challenge often is to find fresh ways to stay relevant to new generations of consumers.