Juice market seeks to combat concerns about sugar content
July 11, 2016
Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction.
With awards-show season upon us, many consumers are eagerly awaiting to hear which shows, movies, actors, directors and more will take home the coveted prizes. For the readers of Beverage Industry, the wait is over.
Innova Market Insights offers 10 trends dominating the market
November 17, 2015
The clean-eating trend has inspired a back-to-basics approach in product development and is an overarching theme in The Netherlands-based Innova Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported. A live webinar at 10 a.m. EDT on Nov. 24 will provide an overview of all the key trends, it adds.
Mamma Chia, Carlsbad, Calif., has added the Magic of Chia to the world of green beverages with the introduction of Mamma Chia Organic Chia & Greens. This fresh, new line combines the nutritional powerhouse of chia with vibrant greens, offering category-leading nutrition with great-tasting flavors to provide a delicious, on-the-go beverage, the company says.