Although many beverage trends come and go, energy has become one of the top functions consumers continue to demand from beverages. And today’s consumers want more than just energy — they want beverages that cater to health-and-wellness trends, and the energy drink category is no exception.
Water is the most abundant element in the human body, a fact that many learn in grade school. But, water isn’t the element that builds muscles, hair, bone and many other tissues in the body — that would be protein.
Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.
Kyowa Hakko USA Inc., New York, announced that Phoenix-based G3 Labs Inc.’s minoTor ready-to-drink sports supplement will contain its Sustamine L-Alanyl-L-Glutamine ingredient, which contains a blend of vitamins and other amino acids.
If the groundhog’s ability to predict the end of winter held true on an annual basis, it would make planning the last six weeks of winter much easier for many people. Although not as temperamental as the weather, many beverage-makers probably wish they had an ability to see into the beverage market future to predict the latest trends.