Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.
The founders of Miami Bay Beverage LLC, Branford, Conn., announced that the company is changing its name to trimino Brands, effective immediately. Trimino, which produces a protein water in the functional beverage category, has experienced explosive growth since its launch in late 2014, the company says.
Protein-enrichment also popular trend among ingredient suppliers
November 14, 2016
Thousands of attendees descended upon Las Vegas for the annual SupplySide West tradeshow. Taking place Oct. 4-8 at the Mandalay Bay Convention Center, more than 1,200 exhibiting companies were present to detail the latest innovations in ingredients and services.
With health-and-wellness trends driving product innovation, protein is making its move throughout the aisles as 17 percent of new products contain protein, according to Chicago-based Information Resources Inc.’s August New Product Pacesetters report “Harvesting the Fruits of Innovation Done Right.”
RemPro 8090 designed for sports, protein and nutrition drinks
June 15, 2016
As the sports nutrition category continues to grow, Rembrandt Foods will introduce RemPro 8090, an egg white protein isolate ingredient that is 90 percent protein, which will be offered in dried and instant form.
Although many beverage trends come and go, energy has become one of the top functions consumers continue to demand from beverages. And today’s consumers want more than just energy — they want beverages that cater to health-and-wellness trends, and the energy drink category is no exception.