Starbucks Corp., Seattle, announced the November launch of Starbucks Coffee K-Cup Portion Packs for the Keurig Single Cup Brewing system. The branded K-Cups will be available throughout grocery stores and specialty retailers in the United States later this year.
Starbucks Coffee Co. added two new iced coffees to its summertime refreshment offerings. Starbucks Via Caramel Flavored Iced Coffee is an on-the-go option made with medium roasted coffee, caramel flavor and pure cane sugar.
Demands for premium tastes as well as for competitively priced products helped contribute to growth in the coffee category. The category experienced a 9.1 percent increase in sales for more than $4 billion, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.
Consumers continue to turn to coffee as one of their many sources of caffeine. Steady growth could be found in coffee segments such as ground coffee, which posted an increase of 1.2 percent with more than $2.4 billion in sales in food...
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!