Starbucks Coffee Co., Seattle, introduced a new community model in the neighborhoods of Harlem, N.Y., and Crenshaw, Calif., where community organizations will share in the profits of a store in each community. Starbucks will donate a minimum of $100,000 to a local community organization for the first year of the partnership as it assesses the success of the program and gathers learning in hopes of creating a new type of corporate engagement in communities, the company says.
Starbucks Corp., Seattle, announced the November launch of Starbucks Coffee K-Cup Portion Packs for the Keurig Single Cup Brewing system. The branded K-Cups will be available throughout grocery stores and specialty retailers in the United States later this year.
Starbucks Coffee Co. added two new iced coffees to its summertime refreshment offerings. Starbucks Via Caramel Flavored Iced Coffee is an on-the-go option made with medium roasted coffee, caramel flavor and pure cane sugar.
Demands for premium tastes as well as for competitively priced products helped contribute to growth in the coffee category. The category experienced a 9.1 percent increase in sales for more than $4 billion, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.
Consumers continue to turn to coffee as one of their many sources of caffeine. Steady growth could be found in coffee segments such as ground coffee, which posted an increase of 1.2 percent with more than $2.4 billion in sales in food...