Seattle’s Best Coffee, part of Starbucks Corp., Seattle, teamed with celebrity chef and “Next Food Network Star” winner Jeff Mauro to launch the Red Cup Showdown, a national search at state fairs and on Facebook to find the most imaginative new coffee drink. The grand prize winner will be awarded $10,000 and the chance to have their coffee drink featured at Seattle’s Best Coffee locations across North America.
Starbucks Coffee Co., Seattle, announced the launch of its Indivisible collection, which includes an Indivisible Blend coffee and two new products to support the Create Jobs for USA program. With each purchase from the Indivisible collection, Starbucks will make a donation to Opportunity Finance Network for the Create Jobs for USA fund to help create and retain jobs across the country.
SymphonyIRI Group, Chicago, named Dr Pepper Ten, Kraft’s Mio beverage mixes, Sparkling Ice from TalkingRain Beverage Co., Starbucks K-cups and TruMoo from Dean Foods among the 2011 Food & Beverage “Rising Stars” in its 2011 New Product Pacesetters report, which is an analysis of exceptional first-year CPG sales success for newly launched products.
The mission at Starbucks Coffee Co., Seattle, has always been to inspire and nurture the human spirit one person, one cup and one neighborhood at a time, and that extends beyond its retail stores and into consumer packaged goods (CPG) channels, enabling customers to enjoy Starbucks anywhere and in any format.
Starbucks Corp., Seattle, introduced two new retail concepts for its Seattle’s Best Coffee and Evolution Fresh Inc. subsidiaries. In addition, the company also shared plans to launch its own single-cup coffee system.
Seattle-based Starbucks Coffee Co. is encouraging consumers to discover new espresso favorites. From March 8 to 14, Starbucks will feature a limited-time beverage offer that allows consumers to buy any espresso beverage before 11 a.m., bring back their receipt after 2 p.m. the same day and purchase any hot or iced espresso beverage for half price.
Gordon Wade, chief executive officer of the Category Management Association (CMA), Wimberley, Texas, mentioned during an interview for this month’s Channel Strategies article an interesting observation about the industry’s explosive growth.