Articles Tagged with ''starbucks''

Starbucks Refreshers

Starbucks Coffee Co. launched Starbucks Refreshers sparkling ready-to-drink beverages made with real fruit juice and green coffee extract, which comes from 100 percent Arabica coffee beans.


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Espresso, Tribute Blend get seasonal spotlight at Starbucks

Seattle-based Starbucks Coffee Co. is encouraging consumers to discover new espresso favorites. From March 8 to 14, Starbucks will feature a limited-time beverage offer that allows consumers to buy any espresso beverage before 11 a.m., bring back their receipt after 2 p.m. the same day and purchase any hot or iced espresso beverage for half price.


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Consumers still seeking a coffee fix

Price sensitivity causes at-home consumption growth
The economic downturn caused many consumers to cut back across categories, but coffee consumers have found new ways to enjoy their cup of joe. Approximately 79 percent of adults in the United States drank coffee in the last two years, according to Chicago-based Mintel Group Ltd.’s October Coffee report. However, 48 percent of coffee drinkers surveyed said they are drinking more coffee at home and less away from home in 2011 than they were a year ago — a trend that Mintel predicts will continue to drive retail coffee sales through 2012.
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Starbucks mobile transactions exceed 26 million within first year

Starbucks Coffee Co., Seattle, announced that since the launch of its mobile payment technology in January, there have been 26 million mobile transactions to date. In the first nine weeks of the program, there were 3 million transactions, and in comparison for the nine-week period starting in October, there were 6 million transactions, demonstrating a significant jump in customer adoption and use.


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Starbucks acquires Evolution Fresh, plans to expand into juice category

Starbucks Coffee Co., Seattle, announced the acquisition of Evolution Fresh Inc., San Bernardino, Calif. The $30 million acquisition is part of the coffee company’s commitment to evolve and enhance the customer experience with innovative and wholesome products, the company says. It announced plans to reinvent the $1.6 billion super-premium juice segment and said the acquisition is a significant step in entering the more than $50 billion health and wellness sector.


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Starbucks introduces two community partnership stores

Starbucks Coffee Co., Seattle, introduced a new community model in the neighborhoods of Harlem, N.Y., and Crenshaw, Calif., where community organizations will share in the profits of a store in each community. Starbucks will donate a minimum of $100,000 to a local community organization for the first year of the partnership as it assesses the success of the program and gathers learning in hopes of creating a new type of corporate engagement in communities, the company says.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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