Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.
As we celebrate our liberty and patriotic pride this month, I’d like to take a moment to reflect on some recent acts of charity within the beverage community that have truly shown that we are one united industry with common causes.
The premium market for coffee continues to gain ground, according to an August 2012 report from Santa Monica, Calif.-based IBISWorld. “Consumers educated themselves more about coffee beans and traded up in quality over the five years to 2012,” the report stated.
Starbucks to support expansion of GMCR’s Keurig platform beyond North America
May 8, 2013
Seattle-based Starbucks Coffee Co. and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) signed an agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Starbucks- and Tazo-branded single-serve packs for use in GMCR’s Keurig single-serve brewing systems.
Chicago-based market research firm Information Resources Inc. (IRI), formerly SymphonyIRI Group, released its list of 2012 New Product Pacesetters. These 200 top-selling consumer packaged goods (CPG) launches, which represent 11 percent of the 1,900 CPG brands that hit the market in 2011 and 2012, each captured more than $13 million in their first year of sales in traditional grocery, drug and mass market retailers, dollar and club channels, and military commissaries, with an individual average of $39.5 million in first-year revenues.
Coffee company appoints new global chief marketing officer
March 19, 2013
Starbucks Coffee Co., Seattle, announced plans to expand its $70 million comprehensive ethical sourcing program with a new farming research and development center in Costa Rica. These programs are part of Starbucks’ ongoing billion-dollar commitment to ethically sourcing 100 percent of its coffee by 2015, the company says.