Coffee company also adds Caramel Flan Latte, Guatemala Casi Cielo coffee
January 7, 2014
Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.
Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.
As we celebrate our liberty and patriotic pride this month, I’d like to take a moment to reflect on some recent acts of charity within the beverage community that have truly shown that we are one united industry with common causes.
The premium market for coffee continues to gain ground, according to an August 2012 report from Santa Monica, Calif.-based IBISWorld. “Consumers educated themselves more about coffee beans and traded up in quality over the five years to 2012,” the report stated.