The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.
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Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.
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January 7, 2014
Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.