- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Diageo plc expanded the Johnnie Walker brand with the introduction of Johnnie Walker Double Black.
As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.