Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.
In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.
The Patron Spirits Co. announced the first brand extension for its Patron XO Cafe coffee liqueur line.
Chicago-based Technomic’s Adult Beverage Resource Group reported that the Top 250 spirits brands grew 3.1 percent in total volume in 2011, which is slightly lower than the total market’s 3.5 percent increase. Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails outpaced all other brands with a 388 percent gain to break the 500,000 case mark and rank as the fastest-growing brand, according to Technomic.
Adult Beverage Co. extended its nostalgic spirits portfolio with the release of Adult Limeade, made with 100 percent blue agave reposado tequila.
Black Rock Spirits launched Sparkle Donkey Silver and Reposado 100 percent blue agave tequilas.
With help from importing company MHW Ltd., Casa Montalvo Holdings Inc. launched its Montalvo Tequila in the United States.
Abreojos Spirits launched its same-named tequila in the United States.
Autentico Tequila Alacran brought its mescal to the U.S. market.
AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.