Tequila Herradura debuted its new luxury packaging nationwide. Conceived to capture the “craft and charisma” of Casa Herradura, the new design embodies the dynamic global spirit of the brand, the company says.
New York-based Stoli Group USA LLC announced that effective immediately it will hold the importation, distribution, sales and marketing rights for the KAH Tequila brand. This development closes out a banner year across the portfolio, driven by continued sales increases for the group's namesake Stoli Vodka and its ultra-luxury elite Vodka, extension into 24 states for Bayou Rum, and the wine division's multiple recognitions, the company says.
Pepe Zevada Z Tequila released a new look for its line of tequilas. The new label still features the brand’s iconic Z, but takes inspiration from colonial and mid-century modern Mexican styles, the company says. Dee Kelleher, president of Empresario Brands, the parent company of Z Tequila, led the design initiative.
For the second consecutive year, Patrón, a brand of Las Vegas-based The Patron Spirits Co., is giving holiday entertainers and gift givers an added bonus for the season with the release of the 2016 large-size 1-liter, limited-edition Patrón Silver bottle.
With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.