Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.
It’s no secret that bottled water is one of the hottest beverage trends in the market. Market research firms have touted its growing market share and campaigns like first lady Michelle Obama’s Drink Up initiative is encouraging consumers to turn to the zero-calorie option.
Atotonilco, Mexico-based Patrón Spirits is introducing a new addition to its Patrón Citrónge liqueur portfolio. Patrón Citrónge Mango is crafted from the highest-quality Ataulfo mangos from the Mexican states of Nayarit and Chiapas, the company says.