Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
Limited-edition labels accompanied by digital, social, in-store promotion
June 13, 2016
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.
On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.
Dr Pepper Snapple Group Inc., Plano, Texas, reported that net sales and volume both increased 1 percent, respectively. These increases were impacted by favorable product and package mix and net pricing, partially offset by unfavorable segment mix and 1 percentage point of foreign currency.
Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, reported that its third quarter net sales increased 1 percent, reflecting 3 percentage points of positive mix and pricing partially offset by a 1 percent sales volume decline and higher discounts.
Dr Pepper, a brand of Dr Pepper Snapple Group (DPS), Plano, Texas, is calling on fans to help choose five finalists to compete to be the final grand prize winner for the 2012 Dr Pepper Tuition Giveaway.
Dollar sales in the carbonated soft drink (CSD) category totaled $18.3 billion for food, drug and mass merchandise retailers including Walmart for the 52 weeks ending April 14, according to data from Nielsen, New York City.
Dr Pepper Snapple Group, Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”