Articles Tagged with ''Pepsi''

PepsiCo launches swirled bottle design

PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Pepsi redesigns its bottles

PepsiCo, Purchase, N.Y., will introduce a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands in April.


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Pepsi announces global collaboration with musician Beyoncé

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a creative and wide-ranging global collaboration with musician Beyoncé.


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Pepsi Bottling Ventures expands operations in N.C.

Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the largest privately held bottler for PepsiCo beverages in North America, plans to expand its bottling operations in Winston-Salem, N.C., with a new facility.


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Pepsi launches first global campaign

Pepsi unveiled its first global campaign, titled “Live for Now,” based on the company’s new global positioning.


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2012 Soft Drink Report

Reinventing soft drinks, strategies to re-entice consumers
In contradiction to the inherent effervescence of its products, carbonated soft drink (CSD) manufacturers are finding the current U.S. market less than bubbly.
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Pepsi unveils ‘Internet Taste Test’ for Next

Purchase, N.Y.-based PepsiCo unveiled an “Internet Taste Test” for its new reduced-sugar Pepsi Next variety. Designed to be a digital incarnation of the product’s “Drink it to believe it” premise, the product’s marketing campaign encourages consumers to take their first sip of the cola at Walmart Supercenter sampling events, at similar events in 40 national cities or online via its Internet Taste Test.


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PepsiCo promotes mid-calorie Next launch

PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said.


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Coca-Cola, Pepsi among most effective Super Bowl ads

Ace Metrix, a Mountain View, Calif.-based company that measures TV advertising, revealed its rankings of the most and least effective ads from Super Bowl XLVI.


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Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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