What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.
Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”
Dollar sales for carbonated beverages in U.S. retail stores increased by 1.9 percent in 2012 compared with the prior year; however, volume decreased by 1.6 percent, according to Euromonitor International, Chicago.
Campaign gives fans the chance to star in ‘super fan’ video
July 3, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.
Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the largest privately held bottler for PepsiCo beverages in North America, plans to expand its bottling operations in Winston-Salem, N.C., with a new facility.
The October 2015 issue of Beverage Industry includes a cover story about our Executive of the Year, Seth Goldman of Honest Tea, as well as articles about the bottled water market, Sipp Eco Beverage Company, and organic/natural beverages. Check it out today!