Company announces series of advertising for Super Bowl
January 24, 2017
Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.
Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.
Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.
Coca-Cola releases Hi-C Ecto Cooler for limited time, Pepsi announces PepsiMoji campaign
June 15, 2016
Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.
Worldwide campaign features unique elements in each country
May 3, 2016
Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds.
In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.
Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.
Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."