Articles Tagged with ''Coca-Cola Co''

Dasani Drops

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Next month, The Coca-Cola Co. will launch Dasani Drops liquid beverage enhancers.


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Coca-Cola announces new leadership

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The Coca-Cola Co., Atlanta, announced a number of new leadership appointments to support the company’s new global operating structure.


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Coca-Cola reports Q2 numbers ahead of long-term growth targets

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The Coca-Cola Co., Atlanta, reports that its second quarter and year-to-date 2011 operating results are meeting or exceeding the company’s long-term growth targets and gaining volume and value share in total nonalcohol ready-to-drink (NARTD) beverages. Reported worldwide volume grew 6 percent in both the quarter and year-to-date. Excluding new cross-licensed brands in North America, primarily Dr Pepper brands, worldwide volume grew 5 percent in the quarter and year-to-date.


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Coke Zero awards ‘impossible’ experiences at Daytona

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The Coca-Cola Co., Atlanta, awarded several chance-of-a-lifetime opportunities to race fans during the Coke Zero 400 Powered by Coca-Cola at the Daytona International Speedway in Florida. The Coke Zero Lap promotion awarded 17 experiential prizes, including a VIP visit to the rooftop of the speedway, tickets to the exclusive Daytona 500 Club and an honorary trip to visit Victory Lane following the race.


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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers
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Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.
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Coconut water emerges as a natural alternative

By Rick Rouan
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Investments, distribution agreements fuel coconut water’s mainstream appeal.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Best Beverage Categories

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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