Articles Tagged with ''Twitter''

Starbucks encourages coffee gifting on Twitter

“Tweet-a-Coffee” social media program enables consumers to give Starbucks Card e-gifts
October 29, 2013

Starbucks Coffee Co., Seattle, launched a new way for customers to give its coffee as a gift using the “Tweet-a-Coffee” Twitter program.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Budweiser welcomes new Clydesdale, launches Twitter account

January 28, 2013

Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.


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Dunkin’ Donuts engages fans on Twitter to reveal new flavor

January 8, 2013

Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes.


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Beverage social butterflies

August 15, 2012

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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Dunkin’ Donuts sweetens menu with new iced coffee flavors

March 20, 2012

Dunkin’ Donuts, Canton, Mass., welcomed three new caramel iced coffee flavors to its collection: Caramel Turtle, Caramel Almond and Caramel Mocha. Available at participating Dunkin’ Donuts restaurants for a limited time nationwide, the freshly brewed iced beverages join Dunkin’ Donuts’ lineup of iced coffee flavors, including Blueberry, Cinnamon, Hazelnut and Raspberry.


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Marley Coffee delivery

March 14, 2012
Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Last Drop: Social interaction

April 4, 2011
Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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