Articles Tagged with ''Twitter''

Starbucks encourages coffee gifting on Twitter

“Tweet-a-Coffee” social media program enables consumers to give Starbucks Card e-gifts
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Starbucks Coffee Co., Seattle, launched a new way for customers to give its coffee as a gift using the “Tweet-a-Coffee” Twitter program.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
By Jennifer Haderspeck
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By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
By Jennifer Haderspeck
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As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Budweiser welcomes new Clydesdale, launches Twitter account

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Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.


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Dunkin’ Donuts engages fans on Twitter to reveal new flavor

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Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes.


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Beverage social butterflies

By Stephanie Cernivec
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 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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Dunkin’ Donuts sweetens menu with new iced coffee flavors

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Dunkin’ Donuts, Canton, Mass., welcomed three new caramel iced coffee flavors to its collection: Caramel Turtle, Caramel Almond and Caramel Mocha. Available at participating Dunkin’ Donuts restaurants for a limited time nationwide, the freshly brewed iced beverages join Dunkin’ Donuts’ lineup of iced coffee flavors, including Blueberry, Cinnamon, Hazelnut and Raspberry.


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Marley Coffee delivery

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Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Last Drop: Social interaction

By Jennifer Zegler
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Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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