Articles Tagged with ''Twitter''

Starbucks encourages coffee gifting on Twitter

“Tweet-a-Coffee” social media program enables consumers to give Starbucks Card e-gifts
October 29, 2013

Starbucks Coffee Co., Seattle, launched a new way for customers to give its coffee as a gift using the “Tweet-a-Coffee” Twitter program.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Budweiser welcomes new Clydesdale, launches Twitter account

January 28, 2013

Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.


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Dunkin’ Donuts engages fans on Twitter to reveal new flavor

January 8, 2013

Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes.


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Beverage social butterflies

August 15, 2012

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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Dunkin’ Donuts sweetens menu with new iced coffee flavors

March 20, 2012

Dunkin’ Donuts, Canton, Mass., welcomed three new caramel iced coffee flavors to its collection: Caramel Turtle, Caramel Almond and Caramel Mocha. Available at participating Dunkin’ Donuts restaurants for a limited time nationwide, the freshly brewed iced beverages join Dunkin’ Donuts’ lineup of iced coffee flavors, including Blueberry, Cinnamon, Hazelnut and Raspberry.


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Marley Coffee delivery

March 14, 2012
Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Last Drop: Social interaction

April 4, 2011
Expo West provides insights on benefits of social media, says Beverage Industry Managing Editor Jennifer Zegler.

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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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