Consumers are ‘drinking less but drinking better,’ Technomic reports
December 2, 2013
Premium adult beverages are providing momentum to the on-premise channel, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report. Although the channel is slowing overall as consumers control their spending, higher-priced spirits and beers are growing in restaurants and bars, Technomic reports. In 2012, the on-premise channel grew in 0.7 percent in total volume to reach 1.9 billion gallons, and sales rose 3.5 percent to $97.3 billion, it reports. However, Technomic projects there will be slight declines in volume but continued dollar growth in 2013 and 2014.
Vodka brand creates themed cocktails for San Francisco event
October 9, 2013
Skyy Vodka, a brand of San Francisco-based Campari America, announced its official partnership with the Treasure Island Music Festival in San Francisco, which will take place Oct. 19-20. The vodka brand will serve as the official vodka during the seventh annual progressive music event, which will host dance music and indie-rock groups including Atoms for Peace, Beck, Major Lazer and Animal Collective.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!