Category gains market share for 7th consecutive year
February 8, 2017
The distilled spirits sector achieved accelerated growth in 2016 with supplier sales up 4.5 percent to $25.2 billion, volumes up 2.4 percent to 220 million cases and a seventh straight year of market share gains relative to beer, the New York-based Distilled Spirits Council announced at its annual economic briefing for media and Wall Street analysts, sponsored by Spirited Funds.
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.
In collaboration with Channing Tatum, Grand Teton Distillery launched Born and Bred Vodka, a craft spirit made from local Idaho potatoes and glacial water from the Grand Teton Mountains, the company says.
Nashville, Tenn.-based Heroes Vodka, a veteran-owned premium vodka made from 100 percent American grain, announced a partnership with Cincinnati-based Heidelberg Distributing Co. to bring its vodka to Ohio and Kentucky, expanding the brand’s availability to 15 states nationwide. Founded in 2011 by U.S. Marine Corps Veteran Travis McVey, Heroes Vodka is part of the R.S. Lipman Co. portfolio of brands.
Pinnacle Vodka released a new bottle for its Pinnacle Original Vodka. The new packaging features the brand’s more polished, refined look and encapsulates the clean and smooth profile of the vodka inside, the company says.