Articles Tagged with ''Vodka''

Bacardi launches Cognac-infused Grey Goose vodka

Grey Goose VX vodka inspired by creator, Maître de Chai François Thibault
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Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.


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Smirnoff Sorbet Light Summer Strawberry and White Peach

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Diageo added two flavors to its Smirnoff Sorbet Light brand of reduced-calorie flavored vodkas.


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ArKay Alcohol-Free liquor-flavored beverages

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Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.


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TY KU, former Svedka Vodka CEO partner to launch Davos Brands

New company will own, partner with wine and spirits brands on sales, marketing programs
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New York-based TY KU Sake & Spirits created a new importing and marketing group, Davos Brands, under the direction of Founder and former Chief Executive Officer of Svedka Vodka Guillaume Cuvelier, who will serve as the new company’s vice chairman.


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Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign
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Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
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Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


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Smirnoff White

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Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.


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WSWA convention comes to Las Vegas next week

Captain Richard Phillips and ‘The Wolf of Wall Street’ author Jordan Belfort keynote at Wine & Spirits Wholesalers of America show
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The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.


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New Hampshire celebrates state history with commemorative bottle

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Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.


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Smirnoff Sorbet Light Pineapple Coconut

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Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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