Articles Tagged with ''Vodka''

Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


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Smirnoff White

June 16, 2014

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.


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WSWA convention comes to Las Vegas next week

Captain Richard Phillips and ‘The Wolf of Wall Street’ author Jordan Belfort keynote at Wine & Spirits Wholesalers of America show
March 31, 2014

The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.


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New Hampshire celebrates state history with commemorative bottle

February 14, 2014

Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.


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Smirnoff Sorbet Light Pineapple Coconut

January 28, 2014

Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.


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Devotion Vodka receives permission to tout gluten-free claims

January 15, 2014

The Alcohol and Tobacco Tax and Trade Bureau (TTB) granted Devotion Vodka, a sugar-free, gluten-free vodka brand, permission to have the word “Gluten-Free” printed on its bottles, the company says.


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Triple 9

January 9, 2014

Hand Crafted Spirits Inc. launched Triple 9 vodka in select markets in California.


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Holiday promotions help brands spread cheer

Redhook Brewery embraces ugly sweathers, Celestial Seasonings shares warmth
December 16, 2013

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.


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Premium alcohol beverages boost on-premise sales

Consumers are ‘drinking less but drinking better,’ Technomic reports
December 2, 2013

Premium adult beverages are providing momentum to the on-premise channel, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report. Although the channel is slowing overall as consumers control their spending, higher-priced spirits and beers are growing in restaurants and bars, Technomic reports. In 2012, the on-premise channel grew in 0.7 percent in total volume to reach 1.9 billion gallons, and sales rose 3.5 percent to $97.3 billion, it reports. However, Technomic projects there will be slight declines in volume but continued dollar growth in 2013 and 2014.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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