Articles Tagged with ''marketing''

Soccer sweepstakes

August 15, 2011
Modelo Especial, an import beer brand by Crown Imports LLC, Chicago, in collaboration with Sports Illustrated and international soccer player Clint Dempsey, last month invited fans to enter Modelo Especial’s VIP Soccer Sweepstakes. The contest awarded five grand prize winners a trip for two to attend an international soccer match of their choice.
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Focus on function

5-Hour Energy maintains dominance in energy shot category
August 15, 2011

Centered on an otherwise empty wall in the lobby of the Farmington Hills, Mich., headquarters of Living Essentials LLC is a homemade wooden plaque for “2010 Runner-Up Worst Ad in America.” The plaque commemorates the company’s award from The Consumerist website for 5-Hour Energy’s “2:30 Feeling” TV ad. At the bottom, the plaque concedes, “We couldn’t even win this one.”


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Marketing: Modelo Especial, Coco-Cola, Heineken roll-out new promotions

August 10, 2011
Read about new promotions in the beverage industry.
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Tully’s Coffee launches community-focused contest

August 2, 2011

Tully’s Coffee, a brand of Waterbury, Vt.-based Green Mountain Coffee Roasters Inc.’s specialty coffee business, unveiled Taste of Community, a community-centric program in partnership with non-profit organization Pomegranate Center.


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SoBe launches contest to train with Mike Tyson

July 26, 2011

Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.


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Coca-Cola to award teens spots in Olympic torch relay

July 25, 2011

The Coca-Cola Co., Atlanta, announced a contest to award 10 inspirational teens the chance to carry the Olympic Flame next July during the London 2012 Olympic Torch Relay.


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Mountain Dew expands online ‘Throwback Shack’

July 6, 2011

PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”  


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2011 New Product Development Survey

January 7, 2011
Beverage-makers provide their opinions on development trends for 2011.

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Up Close With... Jones Soda

January 7, 2011
Jones Soda captures consumer passion, company’s brand power. With flavors such as Blue Bubblegum, Dirt and its newest Bacon variety, Jones Soda Co. continues to uphold its reputation as a fun brand, says Bill Meissner, president and chief executive officer of the Seattle-based premium craft soda company.

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Heineken USA's international appeal

November 12, 2010
Heineken’s portfolio of import beers grows following its acquisition of CCM.  This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.

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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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