A new campaign from Nestlé Waters North America enabled consumers to ask the “Fountain of Electrolytenment” questions and receive answers written in water.

Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.

Seattle’s Best Coffee, part of Starbucks Corp., Seattle, teamed with celebrity chef and “Next Food Network Star” winner Jeff Mauro to launch the Red Cup Showdown, a national search at state fairs and on Facebook to find the most imaginative new coffee drink. The grand prize winner will be awarded $10,000 and the chance to have their coffee drink featured at Seattle’s Best Coffee locations across North America.

Coca-Cola requires a deep and meaningful shared-value approach to appeal to consumers and stakeholders who increasingly judge companies and brands as much on the content of their character as the quality of the products and services they produce and market, according to a Cannes Lions presentation by Joseph Tripodi, executive vice president and chief marketing and commercial officer for The Coca-Cola Co., Atlanta.

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 

 According to a study by The Integer Group and M/A/R/C Research, shoppers believe name brand products are slightly higher in quality than private labels with 51 percent of shoppers indicating that they continue to buy name brand products instead of store brand alternatives because they trust the name.  

 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  

Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.