Dr Pepper Snapple Group, Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”

PepsiCo, Purchase, N.Y., announced a multi-year partnership with Family Dollar Stores Inc., Matthews, N.C., to sell PepsiCo’s beverages in 7,100 stores across 45 states. The multi-year partnership will provide Family Dollar shoppers with access to a variety of products from PepsiCo’s North American beverage portfolio, including Pepsi, Mountain Dew, Sierra Mist, Aquafina and Lipton teas.

Honest Tea, the Bethesda, Md. wholly owned subsidiary of The Coca-Coca Co., collected more than 15,000 empty plastic, glass and aluminum beverage containers during “The Great Recycle” event in New York City yesterday. The containers were collected in a 30-foot-tall recycling bin in Times Square.

 Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.

Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.

Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20.

PepsiCo, Purchase, N.Y., expanded its Sierra Mist carbonated soft drink brand with the addition of its newest flavor, Strawberry Kiwi Splash.  The new flavor is made with real sugar and does not contain artificial additives or preservatives, the company says.

Jim Beam, a brand of Beam Inc., Deerfield, Ill., launched its Live Music Series in support of the nation’s troops. This year, the series includes six concerts featuring artists who have partnered in the past with the bourbon brand, including Kid Rock, Daughtry, David Gray, Darius Rucker, Bush and Train.