Articles Tagged with ''marketing''

Packaging campaign

August 15, 2011
Global juice drink brand Tampico Beverages, Chicago, launched its Unique Like You digital and social media campaign to support the product’s new 20-ounce single-serve packaging option. The campaign targets 16- to 28-year-old consumers and incorporates an interactive photo contest, comedic videos, online advertising and social media marketing with support from radio, sports and community events, store visits and guerilla marketing.
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Jack Daniel’s to mark founder’s birthday with world record attempts

August 29, 2011

The Jack Daniel Distillery will honor the 161st birthday of its founder Jack Daniel through seven Guinness World Record attempts Sept. 1 from noon to 2 p.m. in New York City.


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Diet Coke unveils limited edition packaging

September 6, 2011

The Coca-Cola Co.’s Diet Coke brand launched a refreshed ad campaign as well as a limited-edition can design. The latest evolution of Diet Coke’s “Stay Extraordinary” campaign features a modern aluminum can design for fall and a new series of ads.


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A new take

September 12, 2011
The United States Bartenders’ Guild (USBG) challenged 17 of the world’s best bartenders to compete against each other to create an original version of a Pina Colada recipe at the Tales of the Cocktail event in New Orleans.
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Marketing: New Belgium, Corona and Nestle Waters roll-out new promotions

September 12, 2011
Read about marketing campaigns that are new this month.
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Blockbuster deal

October 14, 2011
Hangover Joe’s teamed up with Warner Bros. to roll out Hangover Recovery Shots featuring images of characters from the hit movie “The Hangover” printed on the bottles.
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Catalina expands coupon service to convenience stores

October 4, 2011

Catalina Marketing Services announced that it is expanding its nationwide point-of-sale (POS) media network into convenience stores at the National Association of Convenience Stores Show in Chicago. The expansion follows a successful pilot program with technology partner Outsite Networks. 


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Terminal takeover

November 16, 2011
This summer, William Grant & Sons Global Travel Retail and the International Shoppes partnered to bring Hendrick’s Gin to travelers at John F. Kennedy and Philadelphia International Airports. I
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‘Cheers to Education’

November 16, 2011
J.J. Taylor Distributing Florida Inc., Tampa, Fla., donated $20 million in beer excise taxes to Step Up For Students, a non-profit organization that provides scholarships to underprivileged kindergarten through high school students in Florida.
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Marketing: Hendrick's Gin, Coca-Cola and Bacardi create new promotions

November 16, 2011
Read about new marketing programs in the beverage industry.
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Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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